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Little Bean

Micah Camden

3 Month Contract

Product Launch | System Creation + Management | Experiential Marketing | Operational Management | Social Media Management | Staff Recruitment + Training | Ownership- Investor Liaison


Project Summary

Micah Camden (also of LIttle Big Burger, Blue Star Donuts, Boxer Ramen Fame) created LIttle Bean because he realized he ate way too much fast food and it was bad for him. After developing the flavors and the brand, he decided to do a Portland, Oregon summertime launch of the not ice-cream product.

Order of Operations were hired to build the product launch from the ground up. With a changing targeted demographic, we bought sought out and created events, leveraged relationships, hired and trained brand ambassadors to introduce Portland to Little Bean.

What a fun summer! We built his social media platform, raised awareness of the amazing chickpea and Little Bean “ice-cream” through multiple events including: Portland Farmers Market,

Polo Noir, Portland Parks & Rec, Bridge Pedal & pop-ups with WK, Nike, Swift and events specific to the Pearl District. Our project teed up Little Bean for its successful flagship store launch in the Pearl.

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